Gogoro降價 陸學森:在會議上哭了一小時 - 機車
By Valerie
at 2017-06-07T14:40
at 2017-06-07T14:40
Table of Contents
商業周刊/Gogoro降價 陸學森:在會議上哭了一小時
http://imgur.com/6LqZrmU
▲Gogoro生產基地首度對媒體公開,它用大數據管理,工廠乾淨到有如辦公室。
(圖/商業周刊/賴建宏攝)
文/林俊劭
12月8日巴黎氣候高峰會永續創新論壇,來自全球50個國家、超過750位代表群聚,
其中一位來自台灣的代表,站在歐洲各國官員面前侃侃而談台灣經驗。
他是Gogoro創辦人、睿能創意執行長陸學森。
6個月前公布價格與銷售方案後,Gogoro在台灣的負面評價幾乎一面倒,更被網友罵到臭頭。
最後灰頭土臉的推出6萬元低價版產品搶市後,銷售量才逐漸回升。
陸學森啟程前往巴黎當天,在桃園龜山總部接受專訪,令人跌破眼鏡的是,
開口談的第一件事竟是:「那一天,我在所有人面前痛哭!」
體認「不是東西做好,人家就埋單」
時間拉回到九月底,一場內部檢討會。5位來自潤泰集團的高階主管,
在潤泰集團總裁尹衍樑的指示下,要協助Gogoro挽救糟到谷底的形象與慘不忍睹的銷售。
氣氛越談越凝重,其中一位終於忍不住,指著陸學森的鼻子說:
「你定這種價格,有沒有尊重消費者?」「說到底,你就是greedy(貪心)!」
「greedy」這個字彷彿一把刀,刺入陸學森的心底。
在那一刻,他的滿腹委屈隨著哭聲,像火山一樣爆開:
「我放了我全部的生命進來,要做一個很好很好的東西,你不知道我用了多少心血,做出多高品質的東西!」
他像個大男孩一樣,邊講邊哭,花了一個小時,潰堤的情緒才平復下來。
一個直言不諱、一個掏心掏肺,讓陸學森終於放下所有的自尊與驕傲,重新檢視創業初衷,
認知到「不是把東西做好,別人就一定會埋單」的現實。當天晚上,他做出了降價的決定。
一句話就把陸學森弄到飆淚的人,是達一廣告董事長徐一鳴。
「賣東西不是自我感覺良好,要讓消費者開心involve進來,」
徐一鳴說:「我向來尊重市場,市場是老師,碰到不乖的學生,會比較殘忍。」
徐一鳴沒想到這一罵,不只讓陸學森痛哭,也扭轉了整個局面。
歐洲各國「追求者」爭相邀它進駐
一個月前,這家成立4年的公司剛完成第二輪融資,獲得行政院國發基金、日本松下集團及大股東尹衍樑等約43億金額,
讓它的估值超過162億,創下台灣本土硬體新創公司的最高紀錄。
阿姆斯特丹副市長領軍的參訪團來台訪問時,原本只是路過Gogoro信義店隨意參觀,
發現這套系統正符合歐盟的智慧城市概念,因而透過管道找上陸學森,見面第三次就敲定合作。
明年將在阿姆斯特丹建立24個換電站,成為Gogoro第一個進軍的歐洲城市,
更極力遊說Gogoro比照特斯拉模式,在海灣旁邊設立電動機車工廠。
兩個月前,同樣的Gogoro信義旗艦店,前駐法特任大使呂慶龍走過這裡,
發現Gogoro的模式非常適合歐洲。在呂慶龍的介紹下,Gogoro把發展重點朝歐洲前進,
而他們的提案,竟然能在兩個月內擠進已經排定好議程的巴黎氣候高峰會。
11月19日,陸學森帶著Gogoro的產品去義大利米蘭參加國際機車展後,
瑞士蘇黎世、西班牙巴塞隆納、義大利米蘭等歐洲城市,都爭相邀請Gogoro進駐。
為什麼不一開始就前進歐洲,而是選擇台灣做首發地?
「台灣的消費者很精打細算,如果我能在這裡存活,就代表我到全世界任何一個地方都能生存,」
陸學森說:「做事要挑辛苦的做,做好容易的事,不會成功的。」
--
東森新聞雲
https://goo.gl/XnDSW7
---
雖然說之前的文章,
但碰到2代也是降價發表,
剛好分享給大家看看~
話說前天去看Gogoro 2有嚇到,
剛好有是看到是中柱立起的狀態,
整體看起來真的比1代大不少@@
http://i.imgur.com/nq9MZUd.jpg
--
向倜維/賴慈泓-他們的春夏秋冬
https://goo.gl/NpLzXu
一天兩天 碗筷兩雙 喊他吃飯 是他最習慣的聲音
一年兩年 毛巾臉盆 平凡的生活 這是他們的春夏秋冬
--
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